Experience That Shapes Exceptional Developments

A career defined by strategic advisory, executive sales leadership, and successful luxury residential developments.

Three Decades Shaping South Florida’s Most Distinguished Residential Developments

For more than 30 years, Amy Ballon has advised developers, investors, and luxury residential organizations on projects representing more than $5 billion in luxury real estate.

Her experience extends far beyond sales.

Amy has worked alongside ownership groups, architects, designers, legal counsel, engineers, marketing agencies, and executive leadership to help guide developments from early concept through successful sellout.

Her expertise spans development strategy, market positioning, pricing, branding, executive sales leadership, broker engagement, buyer experience, and launch execution—bringing together every element required to position exceptional residential communities for long-term success.

Areas of Expertise

  • Development Strategy
  • Pre-Development Planning
  • Product Positioning
  • Market Analysis
  • Competitive Research
  • Pricing Strategy
  • Absorption Forecasting
  • Buyer Demographic Analysis
  • Executive Sales Leadership
  • Sales Organization Development
  • Broker Engagement
  • Sales Gallery Development
  • Brand Representation
  • Luxury Buyer Experience
  • Contract-to-Close Execution

Career Highlights

Founder

Ballon Development Consultants

2012 – Present

Founded Ballon Development Consultants to provide strategic advisory services for luxury residential developers throughout South Florida.

Working directly with developers, investors, and executive leadership, Amy advises on pre-development planning, market positioning, pricing strategy, buyer demographics, product presentation, sales organization, broker engagement, and launch execution.

Her work includes collaboration with architects, designers, legal counsel, engineering firms, management companies, and marketing agencies to ensure every aspect of a development aligns with its long-term vision and market objectives.

Sales Director

Pier Sixty-Six Residences | Tavistock Development Company

2021 – 2026

Directed the pre-development strategy for one of South Florida’s most anticipated luxury waterfront communities.

Led market analysis, space planning, finish selections, condominium documentation, sales gallery development, executive sales leadership, recruitment and training of the on-site sales organization, and the overall luxury buyer experience.

Director of Sales

2000 Ocean | Fortune International Group

2019 – 2021

Provided executive sales leadership for one of South Florida’s premier luxury oceanfront developments, supporting sales strategy, buyer engagement, and overall market positioning.

Vice President – Development Division

ONE Sotheby’s International Realty

2013 – 2014

Led the expansion of ONE Sotheby’s Development Division throughout Broward County.

Developed strategic proposals for luxury residential developments that included market analysis, pricing strategy, buyer demographics, unit mix recommendations, absorption projections, and highest-and-best-use analysis.

Successfully secured representation of more than $200 million in new luxury residential developments.

Vice President of Business Development / Director of Sales

The Ritz-Carlton Residences, Miami Beach

2012 – 2013

Worked alongside Lionheart Capital and Premier Sales Group during the pre-launch of one of Miami Beach’s premier branded residential developments.

Collaborated with ownership, architects, marketing agencies, and executive leadership on branding, pricing, website development, sales team recruitment, and the creation of an exceptional luxury buyer experience.

Director of Sales

Sapphire Condominium

2010 – 2012

Helped reposition and successfully sell out the development one year ahead of projected absorption through strategic broker outreach, disciplined follow-up systems, and targeted luxury sales initiatives.

Signature Project

Sabbia Beach

Pompano Beach, Florida

A defining milestone in Amy’s career.

Amy played a key advisory role during the pre-development and launch of Sabbia Beach—the first new luxury condominium development in Pompano Beach in nearly a decade.

The project achieved the highest price per square foot in the market at the time and helped establish Pompano Beach as a premier luxury waterfront destination.

Landmark Developments

Throughout her career, Amy has contributed to the successful positioning, launch, leadership, or sellout of numerous luxury residential developments, including:

  • Pier Sixty-Six Residences
  • Sabbia Beach
  • The Ritz-Carlton Residences, Miami Beach
  • 2000 Ocean
  • Riva Fort Lauderdale
  • Ocean One
  • Trump Grande
  • Ocean Three
  • Las Olas River House
  • The Port Condominium
  • Canyon Ranch Living
  • Palazzo Del Lago InterContinental

Experience That Creates Confidence

Luxury residential developments require more than successful sales.

They require strategic thinking, disciplined execution, collaborative leadership, and the ability to align every aspect of a project—from vision and positioning through successful completion.

For more than three decades, Amy Ballon has helped developers navigate complex projects, strengthen market positioning, build high-performing sales organizations, and create extraordinary communities that deliver lasting value.

Let's Start the Conversation

Whether you are launching a new luxury residential development, repositioning an existing community, or seeking experienced executive guidance, Ballon Development Consultants welcomes the opportunity to discuss your vision.